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There is no evidence that bras really prevent breasts from sagging.
Bras have gained importance beyond their mere functionality as a garment.
Women's choices about what kind of bra to wear are consciously and unconsciously affected by social perceptions of the ideal female body shape, which changes over time.
It gained wider acceptance in 1904 when the De Bevoise Company used it in their advertising copy—although the word is actually Norman French for a child's undershirt.
In French, it is called a soutien-gorge (literally, "throat-supporter").
Bras are designed for a variety of purposes, including enhancing a woman's breast size, creating cleavage or for other aesthetic, fashion or more practical considerations.
Swimsuits, camisoles, and backless dresses may have built-in breast support.
What you order could make for an online dating profile.